
Images shouldn’t be:
- Cliched
- Busy
- Old fashioned
- Dull
- Boring
- Forced
- Posed or setup
- Confusing
- Composite collages
- Surreal
- Complicated
Source: OU brand guidelines 4.1
I really like this design. Very aesthetically pleasing despite breaking all those image rules!

Images shouldn’t be:
- Cliched
- Busy
- Old fashioned
- Dull
- Boring
- Forced
- Posed or setup
- Confusing
- Composite collages
- Surreal
- Complicated
Source: OU brand guidelines 4.1